Perfect Plate logo
Privacy Policy

Privacy Policy

This Privacy Policy describes how Perfect Plate and our subsidiaries and affiliates (“Perfect Plate,” “we,” “us,” or “our”) process personal information that we collect through our digital or online properties or services that link to this Privacy Policy, including, as applicable, our website, mobile application, social media pages, marketing activities, live events, and other activities described in this Privacy Policy (collectively, the “Service”).

Effective as of: 1/4/2026
Perfect Plate may provide additional or supplemental privacy policies to individuals for specific products or services at the time we collect personal information.
NOTICE TO EUROPEAN USERS: Please see the Notice to European Users section below for additional information for individuals located in the European Economic Area or United Kingdom (“Europe”).

Personal Information We Collect

Information you provide to us or that we may generate about you

Personal information you may provide to us through the Service or that we may generate includes:

  • Contact data, such as first and last name, email address, and phone number
  • Account data, such as username and password
  • Profile data, such as:
    • Biographical details
    • Profile photo
    • Social connections
    • Home city
    • Cuisine preferences
    • Dietary restrictions
    • Restaurants visited or saved
    • Favorite dishes
    • Reviews, ratings, and feedback
    • Participation in contests, promotions, or surveys
  • Communications data, including messages and support inquiries
  • Derived data, such as preferences and interests inferred from your activity
  • Marketing data, including communication preferences
  • User-generated content, including photos, comments, reviews, likes, messages, and associated metadata
  • Promotion data, including survey or contest participation
  • Other data not specifically listed, as described at collection

Third-Party Sources

We may combine personal information we receive from you with information obtained from:

  • Public sources
  • Private data providers
  • Affiliate and marketing partners
  • Social media platforms you link to your account

Automatic Data Collection

We and our service providers may automatically collect:

  • Device data (OS, browser, IP address, device identifiers, location at city/state level)
  • Online activity data (pages viewed, session duration, navigation paths)
  • Precise geolocation, when authorized
  • Communication interaction data (email opens, clicks)

Cookies and Similar Technologies

We use cookies and similar technologies to operate and improve the Service.

Data About Others

If you invite others to use the Service, we may collect contact details solely to deliver invitations. Please only share information you are authorized to provide.

Google User Data (If Applicable)

If you connect your account to Google services:

  • We access only data necessary to provide the Service
  • We do not use Google user data for advertising
  • Human access to Google data is restricted to security, legal, or operational needs

Sensitive Personal Information

Dietary preferences and restrictions may reveal sensitive personal information, including information about your health conditions, religious beliefs, or other protected characteristics. For example, dietary restrictions may indicate allergies, medical conditions, or religious dietary requirements. We collect this information only with your explicit consent and use it solely to personalize the Service and provide relevant recommendations. You may withdraw your consent at any time by updating your profile settings or contacting us. We do not use sensitive personal information for marketing purposes without your explicit opt-in consent.

How We Use Your Personal Information

We may use personal information for:

Service Delivery and Operations

  • Operating and maintaining the Service
  • Personalizing recommendations and preferences
  • Creating and managing user profiles
  • Enabling social features
  • Communicating service updates and support messages
  • Responding to inquiries

Automated Decision-Making and Algorithms

Recommendations are generated using automated systems and algorithms based on user-provided and inferred data, including your dietary preferences, past interactions, location, and other profile information. These automated systems use machine learning and other algorithmic processes to personalize your experience. We do not guarantee the fairness, completeness, accuracy, or suitability of algorithmic recommendations. You have the right to understand how automated decisions affect you and, where applicable, to request human review of significant automated decisions.

Research and Development

  • Improving the Service
  • Developing new features
  • Creating aggregated or anonymized datasets

Marketing and Advertising

  • Sending direct marketing communications (opt-out available)
  • Interest-based advertising
  • Location-based personalization (when permitted)

Events, Promotions, and Contests

  • Administering promotions
  • Communicating participation details

Analytics and Service Improvement

  • Monitoring usage patterns
  • Improving performance and user experience

Compliance and Protection

  • Legal compliance
  • Fraud prevention
  • Enforcing terms
  • Protecting users and company rights

With Your Consent

Where required by law, we will obtain your explicit consent.

Retention

We retain personal information only as long as necessary for legal, operational, or security purposes. When no longer required, data is deleted, anonymized, or securely isolated.

How We Share Your Personal Information

We may share personal information with:

  • Affiliates
  • Service providers
  • Advertising partners
  • Third parties designated by you
  • Business and marketing partners
  • Linked third-party platforms
  • Professional advisors
  • Authorities and legal entities
  • Business transferees (mergers, acquisitions)
  • Other users and the public (for public content you choose to share)

Public content may be viewed, copied, or shared by others, and we are not responsible for such third-party use.

Your Choices and Rights

You have the following rights regarding your personal information:

  • Access: Request access to your personal information
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal information, subject to legal and operational requirements
  • Data Portability: Request a copy of your data in a portable format
  • Opt-Out: Opt-out of marketing communications, interest-based advertising, or certain data processing activities
  • Withdraw Consent: Withdraw consent for processing where consent is the legal basis
  • Object to Processing: Object to certain types of data processing, including automated decision-making

To exercise these rights, please contact us at kecharry@perfectplate.ai. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Account Management: You can access or update your account information through the Service settings. To delete or deactivate your account, contact us at support@perfectplate.ai.

Cookies and Tracking: You can control cookies via your browser settings. Note that disabling certain cookies may limit Service functionality.

Location Data: You can disable precise location sharing through your device settings or Service preferences.

Other Sites and Services

The Service may link to third-party websites or services. We are not responsible for their privacy practices.

Security

We use technical and organizational safeguards to protect personal information, but no system is completely secure.

Data Breach Notification: In the event of a data breach that may affect your personal information, we will notify you and relevant authorities as required by applicable law. Notifications will be provided without undue delay and in accordance with legal requirements, which may include notification within 72 hours in certain jurisdictions.

International Data Transfers

We are based in the United States and may process data in other countries where privacy laws may differ.

Children

The Service is not intended for users under 13. If we learn we have collected such data, we will delete it as required by law.

Changes to This Privacy Policy

We may update this policy periodically. Continued use of the Service constitutes acceptance of the updated policy.

Change Log: We maintain a change log of material updates to this Privacy Policy. The "Effective as of" date at the top of this policy indicates when the most recent material changes were made. We encourage you to review this policy periodically to stay informed of any updates. When we make material changes, we will provide notice through the Service, by email, or through other reasonable means.

How to Contact Us

Notice to California Users

This section applies only to users located in California and supplements the information provided above.

Under the California Consumer Privacy Act ("CCPA") and California Privacy Rights Act ("CPRA"), California residents have certain rights regarding their personal information:

Your California Privacy Rights

  • Right to Know: You have the right to request information about the categories and specific pieces of personal information we collect, use, disclose, and sell (if applicable)
  • Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions
  • Right to Correct: You have the right to request correction of inaccurate personal information
  • Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the "sale" or "sharing" of your personal information (as defined under California law). We do not sell personal information for monetary consideration, but we may share information with advertising partners for interest-based advertising
  • Right to Limit Use of Sensitive Information: You have the right to limit the use of sensitive personal information to certain purposes
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

How to Exercise Your Rights: To exercise your California privacy rights, please contact us at kecharry@perfectplate.ai or use the methods described in the "Your Choices and Rights" section above. We may need to verify your identity before processing your request.

Authorized Agents: You may designate an authorized agent to submit requests on your behalf. The agent must provide proof of authorization.

Categories of Personal Information: We collect the categories of personal information described in the "Personal Information We Collect" section above. In the past 12 months, we have collected and may continue to collect: identifiers, commercial information, internet/electronic network activity, geolocation data, and inferences drawn from the above.

Sharing for Business Purposes: We may share personal information with service providers and business partners for operational purposes. We do not sell personal information for monetary consideration.

Notice to European Users

This section applies only to users located in Europe.

  • “Personal information” includes “personal data” under GDPR
  • Perfect Plate is the data controller

Legal Bases for Processing

  • Contractual necessity
  • Legitimate interests
  • Legal compliance
  • Consent

Special Categories of Personal Data

Dietary preferences may reveal health or religious information. Such data is collected only with explicit consent and used solely to personalize the Service.

Your Rights

  • Access
  • Correction
  • Deletion
  • Data portability
  • Restriction
  • Objection
  • Withdrawal of consent

You may also lodge a complaint with your local data protection authority.

Data Processing Outside Europe

We use safeguards such as:

  • Adequacy decisions
  • Standard contractual clauses
  • Explicit consent where required