Personal Information We Collect
Information you provide to us or that we may generate about you
Personal information you may provide to us through the Service or that we may generate includes:
- Contact data, such as first and last name, email address, and phone number
- Account data, such as username and password
- Profile data, such as:
- Biographical details
- Date of birth and age
- Profile photo
- Social connections
- Home city
- Cuisine preferences
- Dietary restrictions
- Restaurants visited or saved
- Favorite dishes
- Reviews, ratings, and feedback
- Participation in contests, promotions, or surveys
- Age-assurance data, such as your age range or age band, whether access is permitted or blocked, parental-supervision status, and the source and date of the age determination — including age signals provided by your device or platform (for example, Apple's Declared Age Range or Google's age signals)
- Communications data, including messages and support inquiries
- Derived data, such as preferences and interests inferred from your activity
- Marketing data, including communication preferences
- User-generated content, including photos, comments, reviews, likes, messages, and associated metadata
- Promotion data, including survey or contest participation
- Other data not specifically listed, as described at collection
Third-Party Sources
We may combine personal information we receive from you with information obtained from:
- Public sources
- Private data providers
- Affiliate and marketing partners
- Social media platforms you link to your account
Automatic Data Collection
We and our service providers may automatically collect:
- Device data (OS, browser, IP address, device identifiers, and push-notification tokens)
- Advertising identifiers, such as the Apple Identifier for Advertisers (IDFA) and Google Advertising ID (GAID), used to deliver and measure ads. On iOS, we request your permission through Apple's App Tracking Transparency (ATT) framework before using your IDFA for cross-app tracking
- Online activity data (pages viewed, session duration, navigation paths)
- Precise geolocation, when authorized — including background location collected while the app is not in active use where you grant "Always" location permission, used to surface nearby restaurants, calculate distance, and send location-based notifications. You can disable this at any time in your device settings
- Communication interaction data (email opens, clicks)
Cookies and Similar Technologies
We use cookies and similar technologies to operate and improve the Service.
Data About Others
If you invite others to use the Service, we may collect contact details solely to deliver invitations. Please only share information you are authorized to provide.
Google User Data (If Applicable)
If you connect your account to Google services:
- We access only data necessary to provide the Service
- We do not use Google user data for advertising
- Human access to Google data is restricted to security, legal, or operational needs
Sensitive Personal Information
Dietary preferences and restrictions may reveal sensitive personal information, including information about your health conditions, religious beliefs, or other protected characteristics. For example, dietary restrictions may indicate allergies, medical conditions, or religious dietary requirements. We collect this information only with your explicit consent and use it solely to personalize the Service and provide relevant recommendations. You may withdraw your consent at any time by updating your profile settings or contacting us. We do not use sensitive personal information for marketing purposes without your explicit opt-in consent.
How We Use Your Personal Information
We may use personal information for:
Service Delivery and Operations
- Operating and maintaining the Service
- Personalizing recommendations and preferences
- Creating and managing user profiles
- Enabling social features
- Communicating service updates and support messages
- Responding to inquiries
Automated Decision-Making and Algorithms
Recommendations are generated using automated systems and algorithms based on user-provided and inferred data, including your dietary preferences, past interactions, location, and other profile information. These automated systems use machine learning and other algorithmic processes to personalize your experience. We do not guarantee the fairness, completeness, accuracy, or suitability of algorithmic recommendations. You have the right to understand how automated decisions affect you and, where applicable, to request human review of significant automated decisions.
Research and Development
- Improving the Service
- Developing new features
- Creating aggregated or anonymized datasets
Marketing and Advertising
- Sending direct marketing communications (opt-out available)
- Interest-based advertising
- Location-based personalization (when permitted)
Events, Promotions, and Contests
- Administering promotions
- Communicating participation details
Analytics and Service Improvement
- Monitoring usage patterns
- Improving performance and user experience
Compliance and Protection
- Legal compliance
- Fraud prevention
- Enforcing terms
- Protecting users and company rights
With Your Consent
Where required by law, we will obtain your explicit consent.
Retention
We retain personal information only as long as necessary for legal, operational, or security purposes. When no longer required, data is deleted, anonymized, or securely isolated.
Your Choices and Rights
You have the following rights regarding your personal information:
- Access: Request access to your personal information
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your personal information, subject to legal and operational requirements
- Data Portability: Request a copy of your data in a portable format
- Opt-Out: Opt-out of marketing communications, interest-based advertising, or certain data processing activities
- Withdraw Consent: Withdraw consent for processing where consent is the legal basis
- Object to Processing: Object to certain types of data processing, including automated decision-making
To exercise these rights, please contact us at kecharry@perfectplate.ai. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
Account Management: You can access or update your account information through the Service settings, and you can delete your account directly in the app (Account Settings → Delete Account). You may also contact us at kecharry@perfectplate.ai to request deletion or deactivation.
Cookies and Tracking: You can control cookies via your browser settings. Note that disabling certain cookies may limit Service functionality.
Location Data: You can disable precise and background location sharing at any time through your device settings or Service preferences.
Interest-Based Advertising: You can limit interest-based advertising through your device settings — on iOS, by declining the App Tracking Transparency prompt or turning off "Allow Apps to Request to Track"; on Android, by resetting or deleting your advertising ID and opting out of ad personalization.
Do Not Sell or Share My Personal Information / Opt Out of Targeted Advertising: We do not sell your personal information for money. However, our use of advertising partners and advertising identifiers may be considered a "sale" or "sharing" for cross-context behavioral or targeted advertising under certain U.S. state privacy laws. You may opt out by emailing kecharry@perfectplate.ai with the subject line "Do Not Sell or Share," and by using the device-level controls described above. Where required by law, we honor recognized opt-out preference signals such as the Global Privacy Control (GPC).
Other Sites and Services
The Service may link to third-party websites or services. We are not responsible for their privacy practices.
Security
We use technical and organizational safeguards to protect personal information, but no system is completely secure.
Data Breach Notification: In the event of a data breach that may affect your personal information, we will notify you and relevant authorities as required by applicable law. Notifications will be provided without undue delay and in accordance with legal requirements, which may include notification within 72 hours in certain jurisdictions.
International Data Transfers
We are based in the United States and may process data in other countries where privacy laws may differ.
Children and Age Requirements
The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will delete it as required by law.
In certain geographic regions, access to the Service is restricted to users who are 18 years of age or older. To enforce these restrictions and comply with applicable law and app-store requirements, we use age-assurance methods that may include your date of birth and age signals provided by your device or platform (for example, Apple's Declared Age Range or Google's age signals), as described in "Personal Information We Collect." Where minors aged 13–17 are permitted to use the Service, we expect a parent or legal guardian to consent to and supervise that use.
Changes to This Privacy Policy
We may update this policy periodically. Continued use of the Service constitutes acceptance of the updated policy.
Change Log: We maintain a change log of material updates to this Privacy Policy. The "Effective as of" date at the top of this policy indicates when the most recent material changes were made. We encourage you to review this policy periodically to stay informed of any updates. When we make material changes, we will provide notice through the Service, by email, or through other reasonable means.
How to Contact Us
Notice to California Users
This section applies only to users located in California and supplements the information provided above.
Under the California Consumer Privacy Act ("CCPA") and California Privacy Rights Act ("CPRA"), California residents have certain rights regarding their personal information:
Your California Privacy Rights
- Right to Know: You have the right to request information about the categories and specific pieces of personal information we collect, use, disclose, and sell (if applicable)
- Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions
- Right to Correct: You have the right to request correction of inaccurate personal information
- Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the "sale" or "sharing" of your personal information (as defined under California law). We do not sell personal information for monetary consideration, but we may share information with advertising partners for interest-based advertising
- Right to Limit Use of Sensitive Information: You have the right to limit the use of sensitive personal information to certain purposes
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
How to Exercise Your Rights: To exercise your California privacy rights, please contact us at kecharry@perfectplate.ai or use the methods described in the "Your Choices and Rights" section above. We may need to verify your identity before processing your request.
Authorized Agents: You may designate an authorized agent to submit requests on your behalf. The agent must provide proof of authorization.
Categories of Personal Information: We collect the categories of personal information described in the "Personal Information We Collect" section above. In the past 12 months, we have collected and may continue to collect: identifiers, commercial information, internet/electronic network activity, geolocation data, and inferences drawn from the above.
Sharing for Business Purposes: We may share personal information with service providers and business partners for operational purposes. We do not sell personal information for monetary consideration.
Notice to Other U.S. State Residents
This section applies to residents of U.S. states that have enacted comprehensive consumer privacy laws, including the Texas Data Privacy and Security Act (TDPSA), as well as Virginia, Colorado, Connecticut, Utah, and other states with similar laws. Depending on your state of residence, you may have the right to:
- Confirm whether we process your personal information and access it
- Correct inaccuracies in your personal information
- Delete personal information you provided or that we obtained about you
- Obtain a portable copy of your personal information
- Opt out of targeted advertising, the "sale" of personal information, and certain profiling
To exercise these rights, contact us at kecharry@perfectplate.ai or use the controls in the "Your Choices and Rights" section above. You may appeal a decision regarding your request by replying to our response. Where required, we honor recognized universal opt-out signals such as the Global Privacy Control (GPC).
Notice to European Users
This section applies only to users located in Europe.
- “Personal information” includes “personal data” under GDPR
- Perfect Plate is the data controller
Legal Bases for Processing
- Contractual necessity
- Legitimate interests
- Legal compliance
- Consent
Special Categories of Personal Data
Dietary preferences may reveal health or religious information. Such data is collected only with explicit consent and used solely to personalize the Service.
Your Rights
- Access
- Correction
- Deletion
- Data portability
- Restriction
- Objection
- Withdrawal of consent
You may also lodge a complaint with your local data protection authority.
Data Processing Outside Europe
We use safeguards such as:
- Adequacy decisions
- Standard contractual clauses
- Explicit consent where required